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The Genius At Work
By Laura Posey
Ever wonder why 80% of businesses fail in the first five years? Many people would say it is because they are undercapitalized. Michael Gerber, the genius behind the best-selling “E-Myth” would argue otherwise.
According to Michael all small businesses are failures and it is due to one, and only one thing.
If you are a business owner and you haven’t read Michael Gerber’s classis The E-Myth, you owe it to yourself to do so right away. Michael is a master of entrepreneurship and makes a great case that small businesses are failures because they fail to employ proper systems that allow them grow into larger businesses. That is, they fail to replicate and automate their best processes, thereby dooming themselves to being limited by the labor of the owner.
His basic premise is that most businesses are started by technicians, that is, people who are good at doing the work, and not by entrepreneurs, people who are good at building businesses. If you read the “The E-Myth,” you’ll discover how to transition from technician to entrepreneur and escape the trap of so many tired, demoralized business owners who are working too hard and making too little.
If you have already read “The E-Myth” you’ll be delighted to hear that Michael has written a new book, “Dream.” I had an opportunity recently to meet Michael at a conference and hear about his new work with extraordinary entrepreneurs. Check out his new book and let me know what you think!
Laura Posey brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a “firecracker” who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations in an extensive sales career that has covered the gamut from insurance to cars. She is co-author of Six Secrets of Sales Magnets. Laura has completed her work on a second book, But I’m not a Salesperson; the Small Business Owner’s Guide to Generating Sales, and is hard at work on her third. Her driving mission is for each of her clients to earn a healthy six-figure income in less than 40 hours per week. She can be reached at or at 804-254-4122.