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Is The Economy Good Or Bad?

By Laura Posey

There is a plethora of economic data pouring in from around the world. Oil is at an all time high, the mortgage crisis seems to be larger than initially expected and the government doesn’t seem quite sure how to handle it. So what is a business owner (or salesperson) supposed to do? 

In researching the Great Depression recently, I came across a statistic that said that more millionaires were made during that time than at any other time in history. Not flash-in-the-pan millionaires, but long-term successes. So what did they do that enabled them to flourish while others suffered greatly?

The number one thing you can do (and what the millionaires of the Depression did) was to refuse to buy into the idea that things were bad. Sure, some people will lose money in this market but mostly because they refuse to see the opportunities that exist in uncertain times.

Take a look around you. There are always things being bought and sold in any economy. Where are the opportunities for your product or service? Who still has cash in this market and how can you reach them? How can you help your clients understand that spending now can increase their marketshare?

For example, if you are in printing, you might want to share an article from the Depression showing that Proctor and Gamble made a name for themselves by increasing their advertising spending during the worst times, effectively eliminating their competition, who had cut back on ad spends. By doubling their spending during a down market, P&G was able to take over 20 products to market dominance during the worst economic times this country has seen.

Take a moment right now to identify your 10 best customers and create a plan for helping them increase their business during these troubled times. If you help them grow, they’ll certainly buy more from you.

Wouldn’t it be nice to be smiling all the way to the bank while the newscasters are forecasting doom and gloom?

Laura Posey brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a “firecracker” who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations in an extensive sales career that has covered the gamut from insurance to cars. She is co-author of Six Secrets of Sales Magnets. Laura has completed her work on a second book, But I’m not a Salesperson; the Small Business Owner’s Guide to Generating Sales, and is hard at work on her third. Her driving mission is for each of her clients to earn a healthy six-figure income in less than 40 hours per week. She can be reached at or at 804-254-4122.