"Since working with Dancing Elephants, I have discovered that starting my own business was definitely the right career move for me and I love it! Thanks!" KYRA OLIVER President, Oliver Creative
Hot New Item
Power of Sales Magnetism
Selling Is Changing – Are YOU?
+ Add to Cart
Free Monthly Newsletter
Upcoming Seminars
Richmond Area
How To Plan 2009 In 20 Minutes…And On One Sheet Of Paper
Tuesday, December 2, 2008
Seminar Registration
Raleigh Area
Articles on selling, marketing and branding, success, motivation, sales management, communication, prospecting, relationship building, and more.
Read more articles.
We welcome you to reprint these articles in your newsletter.
Do You Have The IKTA Virus?
By Will Turner
IKTA is a virus. Do you have it? If you don’t, be careful because some of your co-workers are bound to be infected. And it could be contagious if you don’t take the necessary precautions. When people go to a seminar, workshop or other training, there are usually breakouts of IKTA reported. When your boss talks to you about improving sagging performance, IKTA often rears its ugly head. When you read this e-zine every month and don’t change your behavior, you’re showing classic signs of the IKTA virus.
IKTA is an acronym for “I Know That Already.” The problem with this nasty virus is that it’s very invasive. Symptoms include a lethargic attitude, unwillingness to change and a comfort level with the status quo.
It all comes down to the fact that we all have lots of knowledge; we’ve been exposed to tons of information in our careers. And let’s face it; there are some universal principles that have been around forever; things that we’ve heard before, things that we know are valuable. Many times, we can intellectualize and understand the value of the knowledge. It’s not until we emotionalize the information, however, and actually apply the concepts or principles that we’re able to reap the benefits.
A salesperson, for example, may know that to hit her sales quota she has to have four appointments a day. A quick glance at her calendar shows that she’s averaging only three appointments per day. Does she know what to do and how to do it? Sure, she’s got the intellectual knowledge and the skill sets necessary to set appointments. But until she emotionalizes the information and really wants to apply it for her own success, she will fall behind in her sales performance.
The problem with IKTA is that it really doesn’t matter what we know, if we don’t do anything differently. Despite the old saying, knowledge is not power. It is really “applied” knowledge that is power. So the next time you think to yourself, “I know that already” be sure to follow up with a very important question, “So if it’s important to do, how am I going to apply it in my life?”
© Dancing Elephants Achievement Group 2003