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Cash In On Your Expertise

By Will Turner

Would you like to be sought out by buyers? Would you like to attract the kind of buyers that will pay for your services without squawking over price? Sound too good to be true? It’s not.

By becoming a think-leader in your industry, you can parlay your expertise into a thriving business. The simple truth is that some people want to do business with the best resources. They want the best lawyer, the best doctor, the best accountant, the best whatever. They understand that they get what they pay for, so they are willing to pay a fair price for the value that you bring to the table. The more value you bring, the more they are willing to pay you.

So how do you get started and what do you need to do to become a bona fide expert? Here are three things you can do that will move you in the right direction.

Choose a specialty. It’s very difficult to be an expert in more than one area. Even if you are, most people will discredit your ability to be an expert in multiple fields, so choose one. In order to choose correctly, listen to your gut and follow your passion. Consider what you enjoy and what gets you excited. Also, consider your past experience. What are you good at? What are you qualified to talk about with some authority?

Dedicate yourself to learning. Choosing an area of specialty is not enough to make you an expert. You have to commit to learning and doing what you need to do to become a leader in the field. This includes things like being a practitioner in the field. You can’t be the best plumber if you’ve never used a pipe wrench. Based on research, it is estimated that it takes ten years of consistent study, application and involvement in a field to become a real expert. Don’t let this dissuade you from making the effort however. You can start now and build from your current level. You will gain more and more expertise along the way until you become a leader in your field.

Demonstrate your expertise. You can’t become a respected leader in your field of choice without being involved in the field, facilitating discussion, presenting or speaking on facets of your topic and writing about your expertise. It is through these exercises that you gain visibility and awareness and attract others to you. Speaking and writing on your topic of expertise will not only build your reputation, it will help you articulate and clarify your viewpoint. This, in turn, will lead to even greater understanding and insight. The more you can distill issues and information into salient, relevant and relatable nuggets that are easy to grasp, the more you will be sought for your expertise and wisdom.

© Dancing Elephants Achievement Group 2005